Great commercials require far more storytelling skills than many people realize! A great commercial tells a story and moves the listener emotionally. While we may not enjoy feelings of pain or loss, the truth is, we simply enjoy feeling. We enjoy things, such as media, that tap into our emotions. The best commercials have a few …
Continue reading “Storytelling with Sound: Radio Commercial Magic”
Super Bowl LII landed in Minneapolis on Sunday February 4, 2018 and with its downtown location, the Institute of Production and Recording was right in the middle of the action. With all of the events and activities associated with the Super Bowl in the weeks leading up to the game, it is no surprise that …
Continue reading “IPR Students and Alumni Tackle Super Bowl Productions”
On a sunny but cool Monday morning in April, IPR’s Speech Communications class gathered at Powderhorn Park in South Minneapolis to participate in local indie musician Jeremy Messersmith’s kick off of his Obscenely Optimistic micro-tour, promoting his latest album of the same name. Observing artists in the wild is one way we at IPR treat …
Continue reading “IPR Students Observe Obscene Optimism: Jeremy Messersmith’s Microtour”
This blog is part a series of entries from inside the production mind of Audio Production & Engineering Associate Program Chair Kevin Bowe. Kevin will detail the audio production sessions that he and his Production Portfolio class run during the course of the term. Over the past year, Kevin and his class have worked with artists like …
Continue reading “Being Kevin Bowe: Inside the IPR Sessions – The Suicide Commandos”