Booking A Successful Venue

The Institute of Production and Recording DIY 360 8/7


Sonia Grover, booking manager at First Avenue, recently joined us for DIY 360.  She discussed the duties and skills involved in booking the historic music venue, one of the most important rock clubs in the world.  She also discussed changes in the business she has seen in the last 10 years.  She gave students ideas about getting their bands booked, how to connect and shadow with DJs and some tools for networking in the local music scene.


DIY 360 is a weekly event hosted by Adam Levy. The goal is to introduce students to professionals in the field who have been successful, frequently by adapting to changes in the business where they make use of multiple skill sets. Guests share information about their careers, their philosophies about professionalism and their art.  Guests often give advice to budding artists, entertainment business professionals, producers and engineers.  DIY 360 is an opportunity for students to network with those working in the field and with each other as they work toward career success.

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