Great commercials require far more storytelling skills than many people realize! A great commercial tells a story and moves the listener emotionally. While we may not enjoy feelings of pain or loss, the truth is, we simply enjoy feeling. We enjoy things, such as media, that tap into our emotions. The best commercials have a few …
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Quality playback devices are essential for audio engineers. Without the capability to hear precise tones, frequencies, and sounds in the studio, the engineer runs many risks. Without quality playback, the engineer may risk overcompensating the track or unbalancing the mix. Checking audio playback on multiple devices is a good practice for any audio engineer. What …
Films need different types of sound effects to be compelling and entertaining. Before sound effects, a silent movie would play while a pianist added context and emotion to the movie. Once movies became talkies it was important to enhance the audience’s experience through audio and music. The use of Foley techniques became the standard in …
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Music has been used in video games since the beginning. When the music speeds up as you progress through the levels of Pac-Man, you know that Inky, Blinky, Pinky, and Clyde are going to get you sooner or later. Although not as simple as the 70s or 80s, music in video games has become an …
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Interested in learning how film scoring works? In an introduction class to music scoring for visual media, students learn the theory and practice of spotting music to picture, composing music in different styles, arranging and orchestration for live and electronic music, and the business and practice of film scoring. After receiving your degree in sound …
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The Institute of Production and Recording (IPR) is proud to be the presenting sponsor of the EDU Film Festival. Now in its twelfth year, the 2018 EDU Film Festival took place on Friday May 18, from 10am-3pm at the Showplace ICON Theatre at West End, St. Louis Park, MN. The EDU Film Festival aims to …
The Sundance Connection Another unique project with a major Institute of Production and Recording connection has been added to the slate when the short film Mud premiered at the 2018 Sundance Film Festival in January. The sound mix for Mud was done at IPR in the Master Mix B studio by Audio Production and Engineering Program …
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PJ Mack graduated from the Sound Design for Visual Media and Digital Video and Media Production programs at IPR in August of 2017. Since then, he has gotten off to a quick start in the industry. “PJ is professional, friendly, and extremely knowledgeable,” reported Connor Callahan of 514 Studios. Connor hired PJ for a recent high-end commercial shoot, “He …
According to a recent study by Glassdoor.com, music and film studies majors are among the top paying 50 college majors. Glassdoor analyzed nearly 500,000 resumes and the median base salary from each major for the first five years of being in the workforce. “With approximately 70 percent of American high school graduates enrolling in colleges and …
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On Friday, Sept. 16, Music Editor and Composer Steven Saltzman visited IPR for a three-hour seminar and technical demonstration. Steven’s credits include The Revenant, starring Leonardo DiCaprio and Tom Hardy; Straw Dogs, starring James Marsden and Kate Bosworth; Masterminds, starring Owen Wilson and Zach Galifainakis; Bewitched starring Will Ferrell and Nicole Kidman; and The Perfect …
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