EB102—THE MEDIA INDUSTRY LANDSCAPE (4 CREDITS)
Prerequisite: None. Media and creative arts are converging and creating new outlets for entertainers, content creators and industry business professionals. This course is designed to introduce students to the unique media arts sectors and to help them begin their careers. Topics include the identification of entertainment entities, an overview of significant contributors to the business of entertainment and an introduction to emerging transmedia applications for entertainment industry professionals. In this introductory course, students explore how their career track applies to the media industry, discuss essential skills for success in college and explore how those skills can translate to career success. A variety of self-assessment tools help students identify their unique abilities and evaluate professional environments in light of that knowledge.
EB120—BUSINESS MANAGEMENT FOR MEDIA PROFESSIONALS (4 CREDITS)
Prerequisite: None. Media and creative arts are converging and creating new outlets for entertainers, content creators and industry business professionals. This course is designed to introduce students to the unique media arts sectors and to help them begin their careers. Topics include the identification of entertainment entities, an overview of significant contributors to the business of entertainment and an introduction to emerging transmedia applications for entertainment industry professionals. In this introductory course, students explore how their career track applies to the media industry, discuss essential life skills for success in college and explore how those skills can translate to career success. A variety of self-assessment tools help students identify their unique abilities and evaluate professional environments in light of that knowledge.
EB123—MEDIA AS THE MESSAGE (3 CREDITS)
Prerequisite: None. Beginning with the phonograph and progressing through high definition color lithography, multi-track recording devices, and web technologies, students consider advances in entertainment media. They study the impact of specific inventions on cultural and economic issues, including consumer behavior, business models, and artistic content creation.
EB163—INTRO TO INDIE JOURNALISM (3 CREDITS)
Prerequisite: CM121. Students develop online and print newspapers as they study independent media sources, including zines and blogs, as outlets for promotion and distribution of entertainment news. Topics include review and news writing, criticism, the basic rules of entertainment journalism, and how to develop relationships with labels, artists and other content providers.
EB165—THE ART, CULTURE, AND ECONOMICS OF VIDEO GAMES (4 CREDITS)
Prerequisite: EB102. Through demonstrations and hands-on activities, students will evaluate video games for aesthetics and technical quality. They will also study legal issues, marketing techniques, and the history of the gaming industry from 1960 through the present day.
EB166—PRINCIPLES OF DESIGN I (4 CREDITS)
Prerequisite: None. This is an introduction to computer-based graphic design programs used in 2D media creation. Students use Adobe Photoshop and Adobe Illustrator for projects including poster creation, logo design, mailers and album artwork as they study the history, aesthetics, and business of design.
EB170—PRINCIPLES OF DESIGN II (4 CREDITS)
Prerequisite: EB166, GR101, GR131, GR122, GR141. This is an advanced course to computer-based graphic design programs used in 2-D media creation exploring advanced techniques in photo manipulation, digital illustration and basic page layout. Students use Adobe Photoshop, Adobe Illustrator and Adobe InDesign for generating solutions to a wide variety of design problems.
EB203—LAW AND ECONOMICS OF INTELLECTUAL PROPERTY (4 CREDITS)
Prerequisite: EB102. The course addresses intellectual property, copyright and content ownership for the creative industries. Students learn the fundamentals of copyright and how it applies to creative and media arts production. Topics include the economic structure of licensing, publishing and monetizing creative content with a focus on current property rights management issues facing the media industry.
EB205—BUSINESS OF COMMERCIAL MUSIC PRODUCTION I (3 CREDITS)
Prerequisite: EB102. Students create basic jingles for radio and TV, and interact with guest professionals. Topics include business etiquette, timetables, budgets and billing methods; the roles and responsibilities of producers, talent and clients; and the psychology of interpreting a client’s needs.
EB206—BUSINESS OF COMMERCIAL MUSIC PRODUCTION II (3 CREDITS)
Prerequisite: EB205. This course uses hands-on experience to produce commercials, public service announcements and jingles through application of production deadlines, budgets, content creation, copywriting and client directives. Students will interact with independent content producers at music houses, video producers, other colleges and ad agencies. Topics include video and audio engineering, production, post-production and essential advertising business skills.
EB210—CREATIVE AND PROMOTIONAL WRITING (4 CREDITS)
Prerequisite: CM121. Students develop skills for effective written and communication and promotion. Activities include composing poetry and short prose, preparing pieces for submission, compiling press contact lists, composing promotional documents, and formatting emails for correspondence with the media.
EB211—BUSINESS COMMUNICATION AND NETWORKING (3 CREDITS)
Prerequisite: None. This course focuses on the role of communication and networking skills in the entertainment industry. Topics include developing strong client relations, cold calling, the art of negotiating and networking. In-class exercises include interviewing, presentations and networking.
EB223—CAREER PLANNING FOR THE CREATIVE PROFESSIONAL (1 CREDIT)
Prerequisite: EB120 or DV252 or equivalent. This course presents the development of career and self-promotional tools including industry specific tools, résumés, cover letters and other digital materials. Students practice interview techniques and learn professional strategies and client-based approaches which lead to meaningful and lasting professional contacts. Students identify various job cultures that support their professional aptitudes and goals and present their career objectives to career services, prospective employees and colleagues.
EB253—MARKETING AND BRANDING STRATEGIES (4 CREDITS)
Prerequisite: CL113. The course presents development of marketing campaigns for media-related companies and artists. Students learn to integrate Internet technology and Web 2.0 resources into modern promotional and advertising, develop traditional and emerging marketing trends and employ project management and self-management techniques.
EB261—FACILITY MANAGEMENT STRATEGIES (3 CREDITS)
Prerequisite: EB203. This introduction to small business management uses a case study of recording studio management to examine business structures, licensing and legal requirements and basic strategies to employ when launching an enterprise. Students work through a simulation of the process of opening a commercial recording studio.
EB264—TOUR MANAGEMENT AND THEATRICAL PRODUCTION (4 CREDITS)
Prerequisite: EB203. This course introduces booking, managing and profiting from band tours and performances. Topics include legal agreements between artists and venues, lodging and transportation issues, merchandising and fiscal management.
EB265—THE BUSINESS OF VIDEO GAMES (4 CREDITS)
Prerequisite: EB165. Students study production processes, asset management, quality assurance initiatives, and related legal issues for the video game industry. Topics include tools used by developers, the workflow of design from conception to release, and marketing and promotions.
EB266—VENUE DEVELOPMENT AND MANAGEMENT (3 CREDITS)
Prerequisite: EB120. This course provides students with practical experience in venue management of an entertainment venue. Students interact with independent, small business veterans and learn basic skill sets for conception, design and operation of a live entertainment venue. Topics include research of venues, venue development, business applications, marketing, advertising and talent coordinating.
EB267—ENTERTAINMENT CONTRACTS AND LICENSING (3 CREDITS)
Prerequisite: EB203. This course presents an analysis of contract law and common agreements relation to artists, writers, producers and companies. Topics include licensing opportunities, artist contracts, management contracts and strategic decision making.
EB268—EVENT PRODUCTION (4 CREDITS)
Prerequisite: EB120. This course focuses on managing personnel, schedules, equipment and other details associated with entertainment events. Students will actively participate in planning, organizing, and managing events at IPR and other locations around Minneapolis.
EB269—WEB DEVELOPMENT STRATEGIES (4 CREDITS)
Prerequisite: CL113. Students use design tools such as Adobe Photoshop and Illustrator to create web-ready designs for marketing and promotion. Design principles analyzed include animation, unity, typography and interaction. Assignments include development of an interactive website that features streaming media.
EB271—ARTIST MANAGEMENT (3 CREDITS)
Prerequisite: EB253, EB267. The course uses lecture and discussion to analyze the artistic endeavor as a business. Topics include unions, contracts, licensing and promotions techniques for managers as well as current issues affecting musicians and artists.
EB272—RECORD LABEL ADMINISTRATION I (4 CREDITS)
Prerequisites: EB253. This is a hands-on introduction to the history and business of independent record labels. Each quarter, students select a release from a catalog of prerecorded material. They then see the project through all stages of production: image and graphic design, re-mastering, distribution, regional and web promotion, sales, and licensing and contract issues.
EB282—RECORD LABEL ADMINISTRATION II (4 CREDITS)
Prerequisites: EB272. This course offers a hands-on experience with brick-and-mortar and virtual independent record labels. Topics include the A&R process, record label contracts, production and recording, creative control, CD and vinyl manufacturing, physical and digital distribution, value-added record releases, marketing and promotion, and music licensing. Students will apply skills in leadership, teamwork, goal setting, and business planning as they work with actual local and national recording artists.
EB291—MUSIC AND ENTERTAINMENT BUSINESS SEMINAR (2 CREDITS)
Prerequisite: Minimum of 80 credits completed. Students present a research project focusing on an entertainment industry sector chosen by the student. The course requires the submission of a portfolio for faculty and peer review at a gallery open house.