The Institute of Production and Recording (IPR) has supported non-profit Student Run Records since 2008. This arrangement has benefited both students and the community by connecting them through the professional facilities and instructors at IPR. It has allowed IPR students to gain hands-on experience working with artists, recording and releasing music, completing the same type of projects completed at any record label. Members of SRR would find and discover new talent, sign them to the label, then work to help launch their careers to a new level. Through SRR the community gained an avenue for new artists to be heard and recorded. The non-profit is self-supporting, with IPR donating the use of equipment, students, mentors and other resources.
Continued growth in the programs offered at IPR has led to plans to increase the opportunities offered by the non-profit record label. IPR has recently started offering programs in Live Sound and Show Production, Interactive Media and Graphic Design, and Digital Video and Media Production.
Student Run Records board member, Mitch Hare, says the pending name change to Sudden Media and expansion of their projects would work to broaden the scope to allow more students and programs to be included. Sudden Media would promote multimedia production, facilitating the production of film, graphic design, and live sound shows, as well as record releases. Students would gain experience in production as well as artist management, marketing and promotion.
Sudden Media will not be tied to any singular academic program, allowing all the students at IPR to potentially benefit from participating. The idea is to further strengthen the ties between IPR and the community by broadening the potential services offered in other areas of our creative industry.
IPR offers associate degree programs in Audio Production and Engineering, Live Sound and Show Production, Music and Entertainment Business, Sound Design for Visual Media, Interactive Media and Graphic Design and Digital Video and Media Production.