<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>IPR Blog &#187; World of Warcraft</title>
	<atom:link href="http://www.ipr.edu/blog/tag/world-of-warcraft/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.ipr.edu/blog</link>
	<description>IPR Blog</description>
	<lastBuildDate>Thu, 09 Feb 2012 18:14:26 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>Five Delicate and Mood-Melting Videogames. Maybe Relaxing, Too.</title>
		<link>http://www.ipr.edu/blog/2009/10/five-delicate-and-mood-melting-videogames-maybe-relaxing-too/</link>
		<comments>http://www.ipr.edu/blog/2009/10/five-delicate-and-mood-melting-videogames-maybe-relaxing-too/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 15:40:02 +0000</pubDate>
		<dc:creator>Kyle Stallock</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[call of duty]]></category>
		<category><![CDATA[Elektroplankton]]></category>
		<category><![CDATA[Eufloria]]></category>
		<category><![CDATA[Flower]]></category>
		<category><![CDATA[Graveyard]]></category>
		<category><![CDATA[Jenova Chen]]></category>
		<category><![CDATA[Osmos]]></category>
		<category><![CDATA[pc]]></category>
		<category><![CDATA[playstation 3]]></category>
		<category><![CDATA[Plinko]]></category>
		<category><![CDATA[relaxing]]></category>
		<category><![CDATA[ThatGameCompany]]></category>
		<category><![CDATA[videogames]]></category>
		<category><![CDATA[World of Warcraft]]></category>
		<category><![CDATA[xbox-360]]></category>

		<guid isPermaLink="false">http://www.ipr.edu/blog/?p=3163</guid>
		<description><![CDATA[To anyone not residing within the videogame industry bubble, the interactivity comprising this medium might appear violent, immature, and singly playful. In truth, most of it is. The industry&#8217;s own roots lie buried deep under miles of competitive high score &#8230; <a href="http://www.ipr.edu/blog/2009/10/five-delicate-and-mood-melting-videogames-maybe-relaxing-too/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="aligncenter" title="Cloud game" src="http://thatgamecompany.com/wp-content/themes/thatgamecompany/_include/img/cloud/cloud-game-screenshot-1.jpg" alt="" width="518" height="291" /></p>
<p>To anyone not residing within the videogame industry bubble, the interactivity comprising this medium might appear violent, immature, and singly playful. In truth, most of it is. The industry&#8217;s own roots lie buried deep under miles of competitive high score soil, and Hollywood schlock like <a href="http://www.ludicdreams.com/home/2009/10/5/call-of-duty-modern-warfare-2-infamy-trailer-sparks-typical.html" target="_blank">Call of Duty</a> and the perennially limp <a href="http://www.neogaf.com/forum/showthread.php?t=376203" target="_blank">Guitar Hero</a>, two of the biggest profit-leading franchises in the industry, annually resist change. They deliver basic, but polished, rudimentary genre entries.</p>
<p>Elsewhere, designers of all kinds strive to explore the medium&#8217;s infinite possibilities &#8211; melding, molding, and folding a multitude of genres and ideas in and on top of each other. Now we can play dancing-themed MMOs, <a href="http://www.ipr.edu/blog/2009/08/forget-facebook-and-the-iphone-the-future-of-apps-lies-in-world-of-warcraft/" target="_blank">fight for loot in World of Warcraft</a> using the Plinko-esque Peggle, and massage our cerebral cortexes with a steady stream of &#8220;<a href="http://www.toysrus.com/product/index.jsp?productId=3586074&amp;CAWELAID=354769365">brain training</a>&#8221; software. If you want it, you can probably get it in some form, as long as you&#8217;re willing to look.</p>
<p>But can we find videogames possessing the power to melt away our moods and offer peace? Up until the fall of 2005, I&#8217;d say &#8220;maybe,&#8221; without offering any examples. I had faith in industry developers and the possibility that they could also be yearning for something undiscovered. Little did I know <a href="http://www.jenovachen.com/" target="_blank">Jenova Chen</a> was ten steps ahead of me. That fall, as a student at the University of Southern California, the revolutionary designer, along with a team of students and faculty, released <a href="http://intihuatani.usc.edu/cloud/" target="_blank">Cloud</a>. Shortly after, my perception of what a videogame can offer changed forever.</p>
<p>As I played Cloud, the youthful innocence of just <em>being</em> returned to me. Stress? It was gone. Sadness? That too. I didn&#8217;t even feel happy; just at ease, and peaceful.</p>
<p>Care to see what I mean? Here are five <em>other</em> titles providing users with similar experiences.</p>
<p>Disclaimer:</p>
<p>Since these are videogames, the intended experience hinges, variably so, on an individual player&#8217;s skill and ability to adapt. If you start feeling lost or incapable, it&#8217;s important you fight off frustration and seek help and better instructions. Otherwise, don&#8217;t bother.</p>
<p><strong><a href="http://en.wikipedia.org/wiki/Flower_(video_game)">Flower</a></strong></p>
<p><strong><object style="width: 425px; height: 350px;" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/-FPfRHaXl7E" /><embed style="width: 425px; height: 350px;" type="application/x-shockwave-flash" width="425" height="350" src="http://www.youtube.com/v/-FPfRHaXl7E"></embed></object></strong></p>
<p><em>&#8220;Life in balance.&#8221;</em></p>
<p>The latest title from Jenova Chen&#8217;s studio, That Game Company, continues the airy aesthetics and sparse audio presented in Cloud, but significantly increases their quality and involvement in the narrative. As a flower petal, players utilize the wind in a journey to gather other petals from flowers. As each is plucked, a predefined note triggers and, sometimes, the aesthetics are variably altered.</p>
<p>In his review, Russ Fischer, of the Onion&#8217;s A.V. Club, said &#8220;Visually potent and occasionally beautiful, <em>Flower</em> fulfills its premise with enviable grace.&#8221; I&#8217;m inclined to agree.</p>
<p><strong><a href="http://en.wikipedia.org/wiki/Osmos" target="_blank">Osmos</a></strong></p>
<p><strong><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/KRJYYy_QikE" /><embed type="application/x-shockwave-flash" width="425" height="350" src="http://www.youtube.com/v/KRJYYy_QikE"></embed></object></strong></p>
<p>The food chain, microscopically represented, with <a href="http://www.myspace.com/loscil">Loscil</a>, <a href="http://microscopics.co.uk/" target="_blank">Gas/High Skies</a>, <a href="http://profile.myspace.com/index.cfm?fuseaction=user.viewProfile&amp;friendID=71175222">Julien Neto</a>, and <a href="http://www.biosphere.no/">Biosphere</a> providing the soundtrack.</p>
<p><a href="http://createdigitalmusic.com/2009/08/19/osmos-game-available-with-brilliant-electronic-score/">Osmos</a> can be frustrating, <em>if</em> you&#8217;re not gentle with your tiny and gelatinous blue blob. Movement comes with a cost &#8211; part of your creature (or vessel?) returns to the environment. So just chill and you&#8217;ll be fine.</p>
<p>For added <em>fun, </em>put a hyperactive child in the driver&#8217;s seat.</p>
<p><strong><a href="http://en.wikipedia.org/wiki/Electroplankton">Electroplankton</a></strong></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/28UDxIQiaIY" /><embed type="application/x-shockwave-flash" width="425" height="350" src="http://www.youtube.com/v/28UDxIQiaIY"></embed></object></p>
<p>Few have heard of <a href="http://en.wikipedia.org/wiki/Toshio_Iwai">Toshio Iwai</a>&#8216;s interactive music and visual art masterpiece. Fewer have probably played it, thanks to Nintendo limiting sales to online retailers and the Nintendo World store.</p>
<p>It&#8217;s a shame. Electroplankton&#8217;s built on the premise of using visual art and design to make music. Move a plant leaf in one event, and the reflection sound of creatures bouncing off changes.  Alter the movement path of triangular amoeba-like fish and the effects change accordingly.</p>
<p>Click <a href="http://video.google.com/videoplay?docid=-555747633525600210#" target="_blank">here</a> for a video of DJ <a href="http://www.residentadvisor.net/news.aspx?id=7116">David Hollands</a> creating a song live on stage using only the software.</p>
<p><strong><a href="http://en.wikipedia.org/wiki/Eufloria" target="_blank">Eufloria</a></strong></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/tFF8f5kW7HM" /><embed type="application/x-shockwave-flash" width="425" height="350" src="http://www.youtube.com/v/tFF8f5kW7HM"></embed></object></p>
<p>Skip Eufloria, <a href="http://www.dyson-game.com/read.php?page=8" target="_blank">formerly known as Dyson</a>, unless you consider yourself skilled at RTS titles. The beautiful interaction between the reserved light beige backdrop and colorful needle-thin spores isn&#8217;t powerful enough to combat any sort of frustrations you might derive from continually failing one or all of the title&#8217;s levels.</p>
<p>Eufloria&#8217;s not an &#8220;art&#8221; game in the same respect as the others in this list, but it&#8217;s an alternative way of tackling the RTS genre. If you&#8217;re good, you might find peace in the title. If not, I&#8217;m sorry.</p>
<p><strong><a href="http://en.wikipedia.org/wiki/The_Graveyard_(video_game)">the Graveyard</a></strong></p>
<p style="text-align: left; "><strong><img class="aligncenter" title="The Graveyard" src="http://www.ludicdreams.com/storage/post-images/the%20graveyard%20small.jpg " alt="" width="518" height="292" /><span style="font-weight: normal;">If creativity hatin&#8217; Activision ever had an antithesis, it would be the Graveyard developer <a href="http://tale-of-tales.com/">Tale of Tales</a>. Calling the company&#8217;s titles &#8220;games&#8221; isn&#8217;t entirely accurate. They&#8217;re interactive, sure, but you don&#8217;t always &#8220;win&#8221; in the traditional sense. </span></strong></p>
<p style="text-align: left; ">In <a href="http://tale-of-tales.com/TheGraveyard/" target="_blank">the Graveyard</a>, players control an old woman who can barely walk. The &#8220;goal&#8221; is to move her to the center of the yard so she can sit down. After that, a song plays and the player can either leave her sitting or move her out of the yard. <a href="http://www.wired.com/gamelife/2008/03/the-graveyards/" target="_blank">That&#8217;s it</a>. The entire experience lasts under ten minutes and costs nothing. Pay $5 and the old gal might die at some point.</p>
<p style="text-align: left; ">Some people call it the worst game ever. I call it a soothing art piece that maturely addresses the eventuality of death and the beauty of life.</p>
<p style="text-align: left; ">
<p style="text-align: left; ">Did I not include your favorite? Feel free to make a recommendation or two, or twenty, in the comments section below.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.ipr.edu/blog/2009/10/five-delicate-and-mood-melting-videogames-maybe-relaxing-too/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Forget Facebook and the iPhone, the future of apps lies in&#8230;World of Warcraft?</title>
		<link>http://www.ipr.edu/blog/2009/08/forget-facebook-and-the-iphone-the-future-of-apps-lies-in-world-of-warcraft/</link>
		<comments>http://www.ipr.edu/blog/2009/08/forget-facebook-and-the-iphone-the-future-of-apps-lies-in-world-of-warcraft/#comments</comments>
		<pubDate>Wed, 19 Aug 2009 19:18:13 +0000</pubDate>
		<dc:creator>Kyle Stallock</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[Activision]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[Atari]]></category>
		<category><![CDATA[Blizzard]]></category>
		<category><![CDATA[Bobby Kotick]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[Nolan Bushnell]]></category>
		<category><![CDATA[Peggle]]></category>
		<category><![CDATA[PopCap]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[videogames]]></category>
		<category><![CDATA[World of Warcraft]]></category>

		<guid isPermaLink="false">http://www.ipr.edu/multimedia/?p=215</guid>
		<description><![CDATA[Atari founder Nolan Bushnell once told his new bosses at Warner Communications that the company’s newest console, the VCS,  is “over” immediately following its release. Understanding nothing of the videogame industry, the suits yelled “What?!” and demanded an answer. “You &#8230; <a href="http://www.ipr.edu/blog/2009/08/forget-facebook-and-the-iphone-the-future-of-apps-lies-in-world-of-warcraft/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="aligncenter" src="http://www.mydigitallife.info/wp-content/uploads/2009/07/peggle-world-of-warcraft.JPG" alt="" width="316" height="123" /></p>
<p><span style="font-family: Calibri">Atari founder Nolan Bushnell once told his new bosses at Warner Communications that the company’s newest console, the VCS,  is “over” immediately following its release. Understanding nothing of the videogame industry, the suits yelled “What?!” and demanded an answer. “You have to think of it that way,” he insisted. Bushnell, in a way, created the industry, so he knew better than any of technology&#8217;s accelerated evolution (see also: <a href="http://en.wikipedia.org/wiki/Moore's_law" target="_blank">Moore&#8217;s Law</a>), and possibly even more of the consumer’s desire for new hardware. Shortly after his well-intentioned explanation, Bushnell was fired from <a href="http://video.google.com/videoplay?docid=3637639460474263178" target="_blank">the company he founded and built with an investment of $500.</a></span></p>
<p style="text-align: center"><span style="font-family: Calibri"><img class="aligncenter" src="http://cache.kotaku.com/assets/resources/2007/10/nolan.jpg" alt="" width="463" height="325" /><em>Founder of Atari and avid pipe smoker.</em></span></p>
<p><span style="font-family: Calibri">Taking a note from the book of Bushnell, I’d like to go on record saying that <a href="http://www.downloadsquad.com/2009/03/31/10-facebook-apps-you-might-actually-want-to-install/" target="_blank">Facebook</a> and the <a href="http://www.time.com/time/business/article/0,8599,1917082,00.html" target="_blank">iPhone</a>’s application heydays might soon be over. <a href="http://blogs.pcworld.com/gameon/archives/006000.html" target="_blank">Activision Blizzard</a>, through MMOs like World of Warcraft and the other unnanounced one, will one day wear the DIY app crown while CEO Bobby Kotick bathes in a shower of $100 bills in a diamond-plated bathtub made of gold bullion. Dude’s got a keener sense for money than a pig for truffles (maybe it&#8217;s the physical resemblance).  Drop $20 in a landfill and Bobbo would find it. Just don&#8217;t expect to get the money back.</span></p>
<p><span style="font-family: Calibri"><img class="alignleft" src="http://images.g4tv.com/ImageDb3/168032_S/Activision-CEO-Bobby-Kotick-is-the-devil.jpg" alt="" width="247" height="189" />This weekend thousands will flock to <a href="http://www.blizzard.com/blizzcon/" target="_blank">Blizzcon</a> &#8211; the big convention <em>celebrating</em> everything Blizzard. Lavish, but tacky, costumes will be worn, Ozzy will perform, and hopeful job-seekers will hand out hundreds, if not thousands, of business cards. That&#8217;s all given. And as terrifying as it all may seem, combined they are not nearly as scary, and potentially <em>good, </em>as the prospect of an MMO app store.</span></p>
<p><span style="font-family: Calibri">I play WoW roughly every other day. Sometimes more, sometimes less. My character, a level 80 Dranei Shaman, might not be decked out in the latest and greatest tier nine gear, but he can hold his own in most player versus player and player versus enemies battles, especially after the class received a buff in patch 3.2. As I’ve expressed <a href="http://www.ipr.edu/blog/2008/11/exploring-virtual-worlds-lich-king-chronicles-i-preparations-for-northrend/" target="_blank">many</a> <a href="http://www.ipr.edu/blog/2008/12/exploring-virtual-worlds-lich-king-chronicles-ii-a-howling-community/" target="_blank">times</a> <a href="http://www.ipr.edu/blog/2009/02/exploring-virtual-worlds-lich-king-chronicles-iii-death-knightocalypse/" target="_blank">before</a>, my time spent in Azeroth, the game’s landmass equivalent of Earth, can largely be attributed to the social element. Many of my family and friends are members in the small guild I lead. In some cases, chatting and/or questing in WoW remains the only time when particular members communicate. </span></p>
<p><span style="font-family: Calibri">Some people prefer adhering solely to one particular social <em>service</em> (i.e. <a href="http://thereasoner.com/articles/online/question-do-you-prefer-facebook-or-myspace" target="_blank">Facebook</a>, <a href="http://stkarnick.com/blog2/2009/07/do_you_prefer_facebook_over_my.html" target="_blank">MySpace</a>, <a href="http://www.twitip.com/twitter-versus-facebook/" target="_blank">Twitter</a>). For some of us, reaching certain friends and family through WoW became the preferred method of contact. especially when they became involved in mentally straining raiding session where the success and survival of an entire group of 40 people depends on the very precise gameplay of each participant (some studies compare it to participating in an active firefight for hours on end). Before we all started using <a href="http://www.ventrilo.com/" target="_blank">Vent</a>, a third-party program designed for group voice communication, I used to open up WoW dozens of times each day just to see who was online or to ask someone a question. I eventually just started leaving it on in the background while I surfed the internet, listened to music, or played a game on my Xbox 360 or PlayStation 3. In a way, WoW was my Facebook for that particular group. </span></p>
<p><span style="font-family: Calibri"><img class="alignleft" src="http://media.giantbomb.com/uploads/1/14755/812926-popcap_logo_large.jpg" alt="" width="240" height="240" />Moving forward to today, WoW players can now play <a href="http://www.popcap.com/promos/wow/" target="_blank">Peggle </a><em><a href="http://www.popcap.com/promos/wow/" target="_blank">inside</a></em><a href="http://www.popcap.com/promos/wow/" target="_blank"> of their WoW client</a>. If you haven’t played this pachinko/plinko-inspired title, I couldn’t recommend it more, regardless of your personal interest in interactive entertainment. The “press one button and watch the ball fall” simplicity makes anything offered on the Wii look like <a href="http://en.wikipedia.org/wiki/Steel_Battalion" target="_blank">an unintuitive 40 button mech simulator</a>. Anyway, back to the present issue…er…topic.</span></p>
<p><span style="font-family: Calibri">Peggle&#8217;s on WoW, and this ain’t no jerry-rigged knockoff made by an <a href="http://collegeskillset.com/wp-content/uploads/2008/10/homelessflip.jpg" target="_blank">unemployed copycat</a> with too much time on his hands. This is the real deal straight from developer/publisher PopCap. Casual gaming <em>c</em><em>onnoisseurs </em>know it’s not the first time the company adapted an existing title into a downloadable app for the world’s biggest MMO (the subscriber base is now estimated at 12 million) <em>and</em> most profitable title (last year, Activision Blizzard reported earnings from WoW alone topped over $1 billion).  PopCap previously compacted Bejeweled into a 2mb file and offered it for free. Granted, it’s just a taste of the deluxe version, but it’s a “complete” app nonetheless. I don’t know how, or if, sales of the full version were affected by its inclusion in WoW, but I’m guessing they skew heavily to the positive side. </span></p>
<p><span style="font-family: Calibri">Meanwhile, developers are still struggling to find the success they were promised from creating applications in Facebook, and your grandmother has just created her 17<sup>th</sup> tower defense rip-off for the iphone. The old bird’s planning to submit it to Apple for approval as soon as they give her half-assed version of Worms the “ok.”, which will inevitably happen because the house that Jobs built will greenlight almost anything these days. You would too if you were making 30% of the revenue from each app sale.</span></p>
<p style="text-align: center"><span style="font-family: Calibri"><a href="http://www.youtube.com/watch?v=qg1ckCkm8YI"><img class="aligncenter" src="http://cache.consumerist.com/assets/images/consumerist/2008/08/smokiniPod.jpg" alt="" width="494" height="329" /></a><em>ipod explosion &#8211; the result of downloading too much app store crap..</em></span></p>
<p><span style="font-family: Calibri">The natural byproduct of the iPhone gold rush is oversaturation – the very same type of product onslaught that <a href="http://en.wikipedia.org/wiki/North_American_video_game_crash_of_1983" target="_blank">nearly the destroyed this neat little medium in the early 80s</a>. <em>Savvy</em> developers should begin their slow exodus to another platform, while remaining present at the former, as long as profits exceed costs, of course.</span></p>
<p><span style="font-family: Calibri">One very minor brick wall the gamma-injected Hulk of progress needs to bust down before the do-it-yourself crew can flood through is Blizzard’s own policies regarding paid addons or modifications. </span></p>
<p><span style="font-family: Calibri"><a href="http://www.atomicmpc.com.au/News/140623,blizzards-world-of-warcraft-add-on-policy-change.aspx" target="_blank">Back in March</a> the company announced their policy would undergo some extremely radical changes, most significant being&#8221;add-ons must be free of charge.&#8221; Paid addons, such as the exceptional <a href="http://www.carboniteaddon.com/" target="_blank">Carbonite</a>, switched to a free &#8220;but please pay what you can&#8221; business model. </span></p>
<p><span style="font-family: Calibri">Here&#8217;s the offical policy change announcement from the &#8220;game industry veterans&#8221; developers:</span></p>
<p><span style="font-family: Calibri">&#8220;In response to the announced User Interface Add-On Policy we are no longer selling a subscription to Carbonite. We will continue to release new Carbonite versions. Donations are gladly accepted to help with further development.</span></p>
<p><span style="font-family: Calibri">We would like to thank all our customers for their support and hope we can continue to deliver the product and service that you have come to expect.&#8221;</span></p>
<p><span style="font-family: Calibri"><img class="aligncenter" src="http://www.carboniteaddon.com/Gfx/logo.gif" alt="" width="319" height="103" /><br />
</span></p>
<p><span style="font-family: Calibri">Carbonite&#8217;s the best and most complete addon out there for a reason. The developers busted their buns creating useful modications to the vanilla WoW interface. I&#8217;m not a programmer, but it looks like a lot of time was spent building this <em>product </em>and it looks like just as much time is spent maintaining it for each game update/patch. </span></p>
<p><span style="font-family: Calibri">In this free and democratic society that rewards such hard work, shouldn&#8217;t these people somehow be compensated for their efforts? Or at least allowed the the option to build some kind of compensation method? Apparently not. Blizzard didn&#8217;t say exactly <em>why</em> they modified the terms of use, but their reasoning&#8217;s obvious. The money-grubbers noticed their absence from a third-party revenue stream deriving from WoW and killed it. When paid apps return, and they will, the system will exist under Blizzard&#8217;s terms. They&#8217;ll want a cut, and maybe an approval process. But that&#8217;s not so bad.</span></p>
<p><span style="font-family: Calibri">Look at the history of <a href="http://www.apple.com/iphone/apps-for-iphone/" target="_blank">Apple&#8217;s app store</a>. Despite the slick company devouring <a href="http://www.engadget.com/2008/03/06/apple-announces-app-store-for-iphone-ipod-touch/" target="_blank">30% of the revenue each app generates</a>, people continue to develop new content and people continue to buy it. Provided Blizzard makes the platform universal to all of their future MMOs, this market could explode. And once this happens, what would stop them from implementing microtransactions? </span></p>
<p><span style="font-family: Calibri">I know I&#8217;d pay a couple of bucks for better addon support and a special mount or two. I&#8217;m just a little terrified that Blizzard <em>knows</em> I would.</span></p>
<p style="text-align: center"><span style="font-family: Calibri"><img class="aligncenter" src="http://static.mmo-champion.com/mmoc/images/news/2009/may/magicrooster_3.jpg" alt="" width="545" height="340" /><br />
</span></p>
]]></content:encoded>
			<wfw:commentRss>http://www.ipr.edu/blog/2009/08/forget-facebook-and-the-iphone-the-future-of-apps-lies-in-world-of-warcraft/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
	</channel>
</rss>

