IPR Student Run Record Label Grows and Plans to Rebrand as Sudden Media

IPR Student Run RecordsThe Institute of Production and Recording (IPR) has supported non-profit Student Run Records since 2008. This arrangement has benefited both students and the community by connecting them through the professional facilities and instructors at IPR. It has allowed IPR students to gain hands-on experience working with artists, recording and releasing music, completing the same type of projects completed at any record label. Members of SRR would find and discover new talent, sign them to the label, then work to help launch their careers to a new level. Through SRR the community gained an avenue for new artists to be heard and recorded. The non-profit is self-supporting, with IPR donating the use of equipment, students, mentors and other resources.

Continued growth in the programs offered at IPR has led to plans to increase the opportunities offered by the non-profit record label. IPR has recently started offering programs in Live Sound and Show Production, Interactive Media and Graphic Design, and Digital Video and Media Production.

Student Run Records board member, Mitch Hare, says the pending name change to Sudden Media and expansion of their projects would work to broaden the scope to allow more students and programs to be included. Sudden Media would promote multimedia production, facilitating the production of film, graphic design, and live sound shows, as well as record releases. Students would gain experience in production as well as artist management, marketing and promotion.IPR Sudden Media

Sudden Media will not be tied to any singular academic program, allowing all the students at IPR to potentially benefit from participating. The idea is to further strengthen the ties between IPR and the community by broadening the potential services offered in other areas of our creative industry.

IPR offers associate degree programs in Audio Production and Engineering, Live Sound and Show Production, Music and Entertainment Business, Sound Design for Visual Media, Interactive Media and Graphic Design and Digital Video and Media Production.

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Top 10 Money Makers in the Music Business

While album sales certainly aren’t what they used to be, there is still plenty of money to be made in the music business.Money makers, earners, music business, who makes the most, musicians, artists

Earnings for top musicians in the game come from a variety of sources: live performances, endorsements, merchandise, digital sales and other revenue streams.

Billboard put together a list of the musicians who earned the most money in 2013, and it’s a familiar (though varied) list. One thing you’ll notice: the bulk of the money they make comes from doing shows—the big-time, high-production events that draw thousands, generate buzz and further the artist’s profile in the business.

Below, we’ve got the list of the top 10, along with some information and background research on each. (You can find Nos. 11-20 on the Billboard website. Scroll to the bottom for the methodology.)

1. Taylor Swift: $39.7 million

The pop-country songstress came in at No. 1 on the Billboard list, with her substantial total buoyed by digital downloads and touring.

The young singer also has several endorsement deals and a massive social media following (43.7 million Twitter followers as of this writing), and her crossover appeal probably contributes to her stellar ranking.

Swift’s official website does a nice job of marketing her music and products, but it’s her touring that really rakes in the cash: $30 million during a six-month U.S. tour, according to Billboard.

2. Kenny Chesney: $32.9 million

Coming in at No. 2 is another country musician, Kenny Chesney, who has sold more than 30 million albums and notched more than 30 top 10 country singles, according to Radio.com.

His 2013 tour was his 10th straight concert series to top 1 million ticket buyers, leading Billboard to dub Chesney “country’s stadium king.”

His stay toward the top of this list may not last, however, as he has no tour dates currently scheduled.

3. Justin Timberlake: $31.4 million

The first pop star to pop up on the list, Justin Timberlake has gone from boy band leader to music mogul, restaurateur and movie star.

Having returned from a hiatus in 2013, Timberlake generated more than $5 million in royalties from digital sales, Billboard reports, and performed 39 times that year.

His popularity is evident by his television and film appearances, and he has a big tour coming up, kicking things off in Australia and New Zealand.

4. Bon Jovi: $29.4 million

With that kind of coin generated in just one year, it makes sense Bon Jovi (above) has been linked to the purchase of the Buffalo Bills.

On the concert circuit, Bon Jovi has been a steady earner, coming in at the top spot for 2013 in terms of revenue from performances, with 90 shows, 90 sellouts and more than 2.1 million people coming to his shows, Billboard notes.

His net worth is estimated at $82 million, according to Forbes.

5. The Rolling Stones: $26.2 millionMoney makers, earners, music business, who makes the most, musicians, artists

If age has taken its toll on this iconic rock group, it’s not showing up in their pocketbooks.

The Rolling Stones continue to be a force when it comes to concerts, selling out every show in 2013.

But Billboard notes that the Stones added a few tracks to the band’s latest greatest-hits album, which sold almost 300,000 hard copies to go along with 1.5 million song downloads.

Mick, Keith and the boys show no signs of slowing down, either. The Stones have several concerts on tap for this fall.

6. Beyoncé: $24.4 million

Arguably the biggest female pop star today, Beyoncé comes in at No. 6 behind the strength of her impressive stage shows, media persona and electronic music sales.

She is a record-breaker when it comes to digital downloads. MTV detailed the iTunes stats for her 2013 self-titled album, which hit 617,213 downloads, tops for a week’s worth of sales for the U.S. iTunes store at the time.

Still, her tour accounted for a big chunk of her total at nearly $20 million, according to Billboard.

7. Maroon 5: $22.2 million

Behind lead singer Adam Levine, whose presence on “The Voice” bolsters the band’s popularity, Maroon 5 had a strong 2013 for song sales, with hits like “Payphone,” “One More Night” and “Daylight.”

But, like the others on this list, it was revenue from tours that raked in the dollars—about $17.6 million, Billboard reports.

If you want to see what the group’s shows are like, they’re coming to the Xcel Energy Center in St. Paul in the spring of 2015.

8. Luke Bryan: $22.1 million

Country music is well represented in the top 10, with Luke Bryan landing at eighth.

Bryan, who Billboard called the “fastest-rising country star since Taylor Swift,” does well in terms of album sales (2.7 million) and digital downloads (7.6 million tracks).

He hosted the 2013 Academy of Country Music Awards with Blake Shelton and scored Entertainer of the Year honors. Bryan is also a hard-working live performer, whose show in St. Paul in spring was lauded by the Star Tribune for its production values (and the country star’s own dance moves).

9. P!nk: $20 millionMoney makers, earners, music business, who makes the most, musicians, artists

The punk-pop singer notched a record 19 consecutive sellouts during shows in Australia, according to Billboard, helping her reach more than $15 million in concert earnings.

P!nk is known for doing complicated stunts during her performances, including bungee-cord jumping during a show at the Target Center earlier this year.

Her digital sales aren’t too shabby either—most notably the No. 1 hit “Just Give Me a Reason.”

10. Fleetwood Mac: $19.1 million

Another old-school band, Fleetwood Mac, rounds out the top 10.

The classic rock group hit 34 cities during its 2013 tour and raked in $17.4 million for the performances, according to Billboard.

Fleetwood Mac released a new studio album, “Extended Play,” its first in a decade, in 2013, as well.

 

The methodology for the list, from Billboard:

The data used to compile Money Makers was supplied by Nielsen SoundScan, Nielsen BDS and Billboard Boxscore. Artists are ranked by U.S. earnings, calculated from touring, recorded- music sales, publishing royalties and revenue from digital music and video streaming. Due to a lack of data, revenue from sponsor- ship, merchandising and synchronization isn’t included. For album and track sales, Billboard assumed a royalty rate of 20 percent of retail, minus producers’ fees. Billboard treated all streaming revenue as derived from licensing deals and split that to calculate the artist’s take. Billboard applied statutory mechanical rates for album and track sales and Copyright Royalty Board-determined rates or -approved formulas for streaming. For labels’ direct deals with interactive services, Billboard used a blended rate of $0.00525 for audio and $0.005 for video streams. Billboard subtracted a manager’s fee of 10 percent. For box office, each artist was credited with 34 percent of the gross, typically what’s left after the promoter and manager’s cuts and other costs are subtracted.

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New IPR Swag … for Students, by Students

Soon IPR students will be able to show their school pride in colors other than black, thanks to the students in Scott Nelson’s Marketing and Branding class. Through an applied learning project that spanned the past three quarters, students have researched, designed and are now poised to sell brand new IPR T-shirts, hoodies, hats and sweatpants.

IPR student Kelsey Geiger

“It’s exciting to see new gear,” says Nelson. “And when we can team up (the marketing class) with the Event Production class and the accounting class to handle all the details, that’s the home run.”

Students in Nelson’s class began this project three quarters ago, inspired to pump up IPR’s Music & Entertainment Business program. After extensive market research, they developed the slogan, “IPR Means Business!” They chose the colors that research showed students wanted, they determined where to have the products made, and they calculated all costs involved, Nelson says. Finally, they put together a presentation that they gave to the school’s owners — a pitch that was so good, “you couldn’t figure out how to turn it down,” Nelson says.

IPR student Mike Turner

The next challenge was figuring out how to deal with money that would be coming in. To solve this problem, the class set up a PayPal business account and ordered two PayPal Here credit card readers, which attach to the students’ iPads. Any student in the class, plus Nelson and the student accounts office, can now take a credit card, ring up a purchase, and retrieve the item from a locked cabinet.

Buying IPR merchandise has never been easier — and the best part is students are in charge and learning hands-on the skills they’ll need once they become music and entertainment business professionals.

“My ultimate hope is that the students take over selling the merchandise — completely,” Nelson says, “and it becomes a self-sustaining project.”

IPR student Kevin Neilson

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Rainy, On-Location Learning

IPR students work on new Polaris RZR commercial

Bursts of rain fell all day; mud was flying everywhere. Two IPR students and an instructor huddled in the woods, trying to stay warm. And they loved it — because although this was far from the classroom, students Ian McClintock and Jennilee Park were getting the best lesson they could for a career in Sound Design For Visual Media.

IPR students Ian McClintock and Jennilee Park work with SDVM program chair Jeff DesLauriers on location

Ian and Jennilee had been asked by program chair Jeff DesLauriers to assist with recording audio for a Polaris commercial that he’d been hired to do. The spot promoted Polaris’s new RZR model and featured ultimate fighter Adam MacDonald tearing through mud, woods and fields in super-slow motion. There was a New York film crew, catering, paramedics — everything the classroom can’t prepare you for.

“Working as a team was definitely one of my favorite things about this commercial shoot,” Ian says. “While Jeff was ultimately the boss, the three of us would discuss how to approach different shots and throw out ideas to solve some problems, such as placing one of us where we wouldn’t be in the shot.  Since a lot of our work at school ends up taking place isolated in a studio, working with other sound people in the field was a nice change of pace.”

Plus, students learned set etiquette, DesLauriers says, which “you can’t learn in the classroom — it’s got to be trial by fire.”

In addition, throughout the two-day shoot, the students also learned proper techniques for operating and organizing equipment, as well as how work flows on a production set. And here is the important distinction from the classroom: In real-time, students have to understand the order of work flow and the dynamics of working with multiple teams and players.

“They definitely got a taste of New York film crew,” DesLauriers says. “They’re just go-go-go, fast-paced.”

Smaller lessons, too, come out of applied learning experiences like these that can’t be grasped in a class setting. The respect and care given to the “talent” (meaning the actor), the impressive spread of the catering company, and the ever-presence of the paramedics on set — seeing all of this firsthand means students will know what to expect when they land their first job.

All of these intangible lessons are in part why IPR believes so strongly in an applied learning approach to classes. Whether students are learning by doing in a workforce situation, making connections with global applications, applying their knowledge to a nonprofit service or working on hands-on projects in the classroom, they’re headed toward fabulous careers in industries they love.

“I can now say that I have experience,” Ian says. “The hope is that this will make me more attractive to the places where I want to work.”

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‘Grizzly’ Screenwriter Visits IPR Students

Recently, the DV Student Freelance Group hosted a Q & A with “Grizzly screenwriter Jack Reher. Current and future students of IPR, along with IPR staff and students and alumni from other GEN programs watched the trailer for “Grizzly” and were entertained by Reher’s colorful slant on the LA filmmaking/writing experience.

After connecting with IPR’s Digital Video Program Chair Trey Wodele and Admissions Rep Angela Grimsley, Reher also spent an afternoon on the IPR Campus, touring the facilities and having informal chats with students.

Set for release in the coming year, “Grizzly” is directed by Saw V‘s David Hackl. The film stars James Marsden, Billy Bob Thornton, Piper Perabo, Scott Glenn, Adam Beach, Michaela McManus and Kelly Curran. It is the story of “two estranged brothers who reunite at their childhood home in the Alaskan wild. They set out on a two-day hike and are stalked by an unrelenting grizzly bear.” (IMDB)

Reher is a Minnesota born screenwriter who graduated from Richfield High School and the University of Minnesota before going on to AFI Conservatory in Los Angeles. Reher is currently working on the adaptation of IDW’s comic “The Shunned One.” He also co-authored a book for young people, “Rex’d: Welcome to Scholomance,” which was released just last week. Watch for the film adaptation of “Rex’d” as well.

The DVMP Student Freelance Group hosts a series of production and film related events. Upcoming events include the September 18th screening of local filmmaker Chris Newbury’s documentary, “American Heart,” and a FaceTime chat with LA actor Mackenzie Astin, star of the Minnesota-made film “Iron Will.”

IPR students who are interested in getting involved with the club should contact Trey Wodele.

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Graduate Success Story: Tanner Schelle

  • IPR graduation: 2011
  • First job: Guitar Center
  • Doing now: Video Content Manager, Wellbeats, and owner, Level Up Multimedia LLC.

 

What are you doing now?

Currently I do a few jobs. My full-time job is at a wellness company called Wellbeats. Here I’m the video content manager, meaning I shoot, edit and manage all of our video content. During shoots my role is “technical director,” meaning I run the video switcher and oversee that everything is being recorded properly. I work directly next to the director.

I also own my own company, Level Up Multimedia LLC. I am a freelance video producer, editor and live stream operator. My biggest recurring business is shooting and editing local mixed martial arts for a promotion based out of the Twin Cities area. Live streaming concerts are something we are really pushing for to become another source of revenue.

Are you doing today what you thought you would be doing when you started school?

Not even close. To be fair, I had no idea what I was going to be doing when I started at IPR. I wanted to do many different things, and the more people I met and talked about their experiences, the more my horizons broadened. I started wanting to be an audio engineer, then live sound engineer, then post-production whiz. I eventually realized I have to be able to do it all to succeed, and I started doing as much as I could.

Is there anything about your education that stands out as a pivotal experience in your education or career?

I had a huge turning point in education around my sixth quarter. I had a teacher named Tom Forliti, and on the first day class he walked in and said, “I can teach you how to run all of this equipment, and that’s great. But the best knowledge I can give you is my phone number.” That seemed so odd to me. I understood connections are why a ton of why people are hired over others, but it hadn’t occurred to me that they’re almost everything! Tom is a direct reason why I have my current job at Wellbeats.

What advice would you give to others looking to enter into this field?

Get out there! Find someone who does it, and contact them to be an intern or volunteer to help at a show. Find people with the same interests as you. Hanging out with a group of people who share the same passion as you is a great way to learn. You’ll all end up making work for yourselves out of thin air!

Was there anything that you had to wait until you were out in the industry to learn that you couldn’t be taught?

One of the biggest lessons I learned outside of school is that no experience is a waste. I’ve done so many jobs that either didn’t pay, people still owe me money for, or the project ended up not being finished that I felt like I had no idea what a good job was. For a while I felt as though I wasted my time because I didn’t have any financial gain. But this couldn’t have been less true. I learned how to perfect my craft so much more on these kinds of shoots. They ended up being pretty low pressure, which meant they were a great way for me to learn what questions to ask a client before taking a job.

Do you have mentors today? If so, how have they influenced your career?

Everyone has someone to teach me; specifically, though, Tom Forliti. After I graduated IPR and was working at Guitar Center, I would occasionally text Tom asking him what he was working on. One day he said he was doing audio for a fitness shoot and told me to come out. Even though I was just a guest there, I knew from my days at IPR to be helpful, so I asked to be a production assistant for the day. The director was impressed and asked me to come to the next shoot. Three months later, it was January, and everyone started to get sick, including the technical director and Tom. Luckily I knew how to run all of the audio equipment and video equipment because I had been asking questions throughout the shoot. Not long after, I was was offered a full-time job.

If you could change anything regarding your career path, what would it be?

The first year out of college was the hardest. I wish I could go back and change the way I approached the industry the first year. If I could go back to before I graduated, I would really push to have something lined up. This, however, didn’t really mess up anything in the long run because things now are great!

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IPR Unveils New Programs in Graphic Design and Digital Video

This quarter IPR began offering two new degree programs to students: an Associate Degree of Applied Science in Interactive Media & Graphic Design and an Associate Degree of Applied Science in Digital Video & Media Production. They join IPR’s already stellar associate degree programs of audio production and engineering, sound design for visual media, and live sound and show production.

Digital Video Program Chair Trey Wodele

In the Digital Video & Media Production program, students will learn skills to create professional video and digital productions, being trained in narrative, commercial and corporate production. Coursework includes learning to light, shoot and edit quality video; develop stories and storyboards; create professional motion graphics and grow as a responsible and well-rounded professional.

“Our production-based degree is really what sets us apart,” says program chair Trey Wodele. “While other programs are focusing on the art of filmmaking, we are preparing students for actual jobs on the set of a film.”

Career opportunities for digital video graduates include positions as association producers, production managers, stage managers, directors of photography, camera operators and directors.

“The process of creating a film, a commercial or a television show is so huge — there are so many people involved in the production that there is a place for everyone,” Wodele says. “We see students lean toward the parts of a production that they feel most comfortable with, and in that way find a place for themselves.”

Graph Design Program Chair Nicole Nelson

Just as exciting is IPR’s new Interactive Media & Graphic Design program. Program chair Nicole Nelson says the Interactive Media program is for “visual problem solvers,” people who love art, design, websites, brands, marketing and photography.

Throughout this program, students will learn skills to design for print and web.  They’ll also study and experience hands-on projects using elements of typography, style sheets, color, page layout, vector software, websites and more.

With these skills, plus a dose of professionalism and career planning, graduates with an IPR Interactive Media & Graphic Design degree will be prepared for careers as graphic designers, graphic artists, production artists, web designers, marketing coordinators and more.

“There are so many different types of businesses that hire graphic and web designers,” Nelson says. “There are big and small companies, ‘mom and pop’ shops, printing businesses, advertising agencies, law and public relations firms and marketing firms — to name a few.”

Exciting new changes are happening at IPR — and more are yet to come!

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Grip, Gaffer, Best Boy… What Are Those Weird-Sounding Jobs in the Film Industry?

If you’re interested in film, you’ve probably noticed some funky-sounding job titles in the credits at the end of movies… and wondered what, exactly, these Grip, Gaffer, Best Boy, jobs, careers, movies, industry, film folks do.

The world of digital video and media production offers an array of career opportunities. Some of them, such as director, are more straightforward. Others, however, may need some explanation.

Here, we’ll look at a few of the jobs in the industry that have weird titles, and discuss what exactly they do during a production.

Grip

Grips build and maintain the supporting structures used for housing cameras and audio and lighting equipment, according to IMDB.

These structures can include tripods, tracks, dollies, cranes and other devices that aid in how a scene is recorded. They work with directors and others on set to ensure the equipment is in the right place and the scene can be captured the way it’s intended.

There are other types of grips, as well.

  • Key grip: The head grip on set.
  • Dolly grip: A grip that moves a dolly, which is a camera mount that moves along a set of tracks.
  • Best boy: Top assistant of gaffer (see below) or key grip.

Gaffer

A gaffer’s job is to manage electrical equipment during a digital video production.

Generally focused on lighting, gaffers (sometimes called lighting technicians) ensure levels are correct and make adjustments depending on what a shot calls for. They also head up the electrical team during a shoot.

Boom operator

Simply put, the boom operator is the crew member who holds the boom microphone (a mic at the end of a pole) and ensures it’s picking up sound correctly.

Boom operators also make sure the microphone can’t be seen in the shot.

Other Careers in Digital Video and Media Production

Videographer

Working behind the camera, videographers capture the images that will eventually become a finished product.

In addition to having an eye for framing and composition, they must have a strong grasp of the technical aspects of shooting video, as well as sound and lighting.

Videographers can work in a variety of places, including small production companies, media companies, corporations, or as freelancers.Grip, Gaffer, Best Boy, jobs, careers, movies, industry, film

Video editor

Video editors use the scenes taken during a production and translate them into a coherent, persuasive or entertaining product.

They use digital equipment to rearrange, alter and improve shots during the post-production process, helping create cohesive sequences for final production.

The advent of new equipment—and more channels through which video is presented—has allowed for a greater range of opportunities in the field.

Sound technician

Sound technicians coordinate and operate audio equipment during video productions, making sure microphones, speakers and recording gear is set up properly.

These professionals maintain sound equipment for various productions, including radio and TV broadcasts, concerts, videos and more. Many work as freelancers.

Work in the Industry

A degree in digital video and media production can prepare you for a host of jobs.

The work itself varies depending on the type of production, be it a commercial or full-length feature film. Some of the careers in the field not listed above include:

  • Associate producer/production
  • Production manager
  • Production coordinator
  • Director of photography
  • Unit production manager
  • Script supervisor
  • Second assistant director
  • Sound mixer
  • Audio assistant
  • Editor
  • Producer
  • Director

With the right training and experience, career opportunities in the world of digital video and media production are nearly limitless.

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Meet Mary Jane Alm: An IPR and Minnesota Legend

You know you’re a big deal when a restaurant names a dish after you.

Photo courtesy of Mary Jane Alm

Of course, IPR instructor Mary Jane Alm had plenty of reasons to consider herself “arrived” even before Jackson’s Hole, a favorite spot for IPR folks, introduced its “Mary Jane’s Salad.” In her illustrious career, she’s been voted Best Female Vocalist and Artist of the Year by the Minnesota Music Awards as well as being inducted into the Mid-America Music Hall of Fame in 2007 and the Minnesota Music Hall of Fame in 2013.

“Mary Jane brings the voice of an angel to every song she sings,” says colleague Bob Jenkins. “She’s a professional musician—she knows how music works and what it does.”

“She teaches music theory in a way I can understand,” says student Mat Sawyer. “Not all teachers can do that.”

In addition to music theory, Mat also took Mary Jane’s Vocal Techniques class even though he knew the final exam was an on-stage performance. “I was terrified to sing on stage,” he said. “But she showed us singing techniques before we go on that helped.”

Mary Jane has made her living through music her entire life, a feat few people today can claim. She began singing in college mostly as a hobby, she says, and one thing led to another—“the universe just pushed me in that direction.” She’s done a bit of everything, from punk to jazz, but primarily her career has revolved around her combination of country, folk, blues and rock. She’s played gigs all over the world and currently plays with her band, The Mary Jane Alm Band, around the Midwest. Her two albums, Prisoner of the Heart, and Me and the Wild Blue, were released in 1985 and 2011.

Photo by Cameron Thomsen

Singing comes naturally to her, she says, but she credits her success more to her ability to read music than anything else.

“I would get jobs because I could read music ahead of maybe better singers,” she says. “I got a lot of jingle work and industrial work that way. And because I can hear harmonies, it’s helpful for my songwriting, too.”

Her ability to read music also led to her career at IPR: She was hired by IPR 11 years ago to “fix” its music theory class because, at the time, it had the highest failure rate of all the school’s classes. Almost none of the students could read music.

“I was kind of doing [IPR co-founder Tom Tucker] a favor,” she said. “But in the end, it was him doing me a huge favor because I fell in love with teaching.”

She went from teaching one class a week to full time just like that. And she still loves every minute of it. After more than a decade teaching, Mary Jane still brings her passion and caring nature to class every day. “I love seeing the light bulb go on in students’ eyes,” she says. “I love their energy.”

Most of her students, Mary Jane says, want to be in the music business because they can’t see themselves doing anything else, a position she had been in at that age, too. What she loves about IPR is that it teaches students how to make a living in an industry they love. Students may come here wanting to be rock stars, but they leave with their eyes opened to other possibilities, like post-production or sound for video games.

“My advice to students is to open your mind to all different possibilities,” she says. “Don’t just have tunnel vision.”

CLASSES: Mary Jane teaches Music Fundamentals I and II and Vocal Techniques I and II

3 ARTISTS ON HER IPOD: Sara Bareilles, Bonnie Raitt and Miranda Lambert

WHEN SHE’S NOT BEING MUSICAL: She’s being a mom. Of course, that often includes music, too.

WHAT SHE LIKES ABOUT IPR: “The programs are so valuable to students. And I feel like we’re really a family. So many of us have been here for so long, seeing IPR through a number of changes.”

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7 Reasons to Check Out IPR

IPR recording studiosThe Institute of Production and Recording (IPR) in downtown Minneapolis offers a hands-on educational experience for the Entertainment industry. Founded in 2002, IPR offers associate degree programs in Audio Production & Engineering, Sound Design for Visual Media, Live Sound & Show Production, Music & Entertainment Business, Interactive Media & Graphic Design and Digital Video Production.

If you have a passion for Music, Entertainment and multimedia, here are seven great reasons to check out IPR:

1.  Faculty with Gold and Platinum records, GrammysTM, EmmysTM and more

IPR boasts 50 instructors that are all currently working in the field – several of whom are “high-profile” teachers: Grammy winners/nominees, Platinum/Gold record recipients, Clio and Cannes award recipients, Certified “Expert” level instructors and/or other nationally recognized/published experts in their field. Between these high-profile instructors, they have over 150 Gold, Platinum and Grammy-award winning records to their credit. Our faculty also includes multiple AVID Certified Instructors who are specialists in Pro Tools, as well as many more instructors with a wide variety of expertise in the entertainment industry.

IPR’s experienced, award-winning teachers can teach you how to be a professional by learning from their experiences and successes. Our curriculum is reviewed quarterly and carefully crafted by IPR professionals with a long list of credentials of working with some of the most popular artists of our time.

2. Hands-on learning in labs and studios from day 1

IPR students have the opportunity to work on our equipment from day one – both inside and outside the classroom environment. IPR has 7 recording studios and over 120 computer workstations that serve as classrooms and training areas. Students also have the chance to work on their own personal projects and/or record their own music (unlike many other recording schools), and there are no additional hourly rates or rental fees.

Students are exposed to a wide variety of cutting-edge software at IPR. Whether you’re mixing a song, doing sound effects for a movie, crafting CD cover art, or shooting and editing a music video, IPR students get their hands on the gear to get the experience they need.

3. 8:1 student-teacher ratio in studio classes

Students get personal attention from instructors with Gold and Platinum records, Grammys TM, Emmys TM and more in our professional studios. Our mentoring philosophy provides for plenty of hands-on guidance, and small class sizes ensure that students get the knowledge they need.

4. Generous open lab and studio time 24/7

With 24/7 access to all this equipment – for 18 to 24 months – it gives students the opportunity to experiment, practice, create, produce, develop their own artistic style, and simply get good. That’s what IPR is all about – to help get the experience you need to get hired and move up in your career.

IPR studio

5. Certified training in Avid Pro Tools, Apple Logic Pro, Ableton Live

IPR offers certifications for a variety of the most commonly-used software programs and hardware products in the music and entertainment arts industry.

While students get exposed to most major software used in the multimedia industry, IPR offers certified training for those that want  specialized credentials and expertise. IPR was actually the first institution in the world to be an Ableton Live Certified Training Center. We also offer multiple certification levels in AVID Pro Tools, Apple Logic Pro, and Microsoft Office.

6. Continuous Job Placement Assistance for graduates

IPR is one of the few multimedia schools in the country that offers Job Placement assistance. Now does that mean that we can “guarantee” a job? Of course not – but what it does guarantee is that IPR is going to be there to assist you – whether you’re looking for a job or to start your own business – we’ll stand behind you.

Graduates always have access to the Career Services department, where you can connect to the Career Services website to find paying job and internship leads all over the country and around the world. We offer help with your job search, resume, job interview skills, and you can utilize our entertainment industry contacts and connections.

7. Student run record label

IPR’s own student-run record label, Sudden Media, is a modern record label and media company that is run and managed by IPR Students and mentored by an IPR Faculty member. There are real artists, real contracts, real content to put online, make sales, secure copyright, design merchandise and logos, create music videos, and more.

If your dream is to own your own record label, getting involved in the IPR label is a valuable and priceless experience. Where else do you find that?

The Next Step

There’s a lot more to consider when choosing a school, but these are all topics that are vital in our opinions. It’s all about employability – and we’re confident that IPR can help you get the variety of skills that you need to be marketable and employable.

If you have the passion and dedication for getting into a career in Multimedia, then IPR can help you get the knowledge and experience needed for getting the jobs you’ve been dreaming about.

Call your IPR Admissions Representative at 866-477-4840 now to arrange a personal interview to find out more about your goals, and see if IPR could be a good fit for you.

 

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